Social Media Team

Overview

Creates content for the organization’s social media presence to promote adoptions, engage supporters, and build community awareness.

Responsibilities

– Create and schedule daily posts across multiple social media platforms
– Develop engaging content including photos, videos, stories, and graphics
– Respond to comments, messages, and inquiries promptly and professionally
– Monitor social media trends and incorporate relevant hashtags and features
– Coordinate with photographers for fresh content and adoption features
– Share success stories, adoption updates, and volunteer spotlights
– Promote fundraising campaigns and special events
– Engage with other rescue organizations and animal welfare accounts
– Track engagement metrics and adjust content strategy accordingly
– Manage live streaming during events and special campaigns
– Create social media campaigns for specific goals (adoption drives, fundraising)

Time Commitment

8-15 hours per week, including evenings and weekends

Skills

– Strong understanding of social media platforms (Facebook, Instagram, TikTok, YouTube)
– Content creation skills including basic graphic design and video editing
– Understanding of social media marketing and engagement strategies
– Creative thinking for developing viral or shareable content
– Reliable internet access and comfort with technology
– Ability to maintain consistent posting schedule
– Professional judgment about appropriate content and responses
– Collaborative approach to working with marketing and photography teams